What landing page design in Figma actually is
Figma is a tool for designing interfaces. Designers lay out the blocks, copy, buttons, colours and fonts of a page, then prepare versions for phones and desktops. The result is a link you can open, scroll through and comment on, but it is not a live page that collects leads.
For the owner, this is the cheapest moment to change your mind. Rewriting a headline or reordering sections in a mockup takes minutes. Once the page is coded, each change becomes developer time. That is why a sensible agency shows you a mockup before it builds anything.
What a useful landing mockup contains
A pretty picture is not a mockup. A working one answers three questions: what will the visitor see, what will they understand, and where will they click. Typically it includes:
- a first screen with a clear offer and one main button;
- trust blocks such as reviews, photos of past work, certificates and real contact details;
- a description of the product or service and payment options, including Click and Payme;
- a lead form plus other ways to reach you: phone, Telegram, WhatsApp;
- a mobile layout, since most visitors coming from Instagram and Telegram use smartphones;
- states for buttons and forms: hover, error, successful submission.
A mockup is not a website: what happens next
After the mockup is approved, development begins. The page can be assembled in a builder such as Tilda or written in code. A builder launches faster and usually costs less, while code offers more freedom for speed, integrations and later growth.
This is where misunderstandings start. A client sees a finished-looking page in Figma and assumes it only needs to be published. In reality someone has to connect a domain and hosting, set up forms so leads reach your CRM or Telegram bot, add analytics, check loading speed and test the page on different phones. None of that can be drawn. It is a separate part of the work.
How to review a mockup before development
You do not need design training to judge a mockup. A few simple checks reduce the risk of expensive rework.
- Read only the section headings. Do they tell a coherent story?
- Open the mobile view and try to find the lead button within a few seconds.
- Make sure the texts are real and not placeholder copy: the page stands or falls on them.
- Show it to someone from your target audience and ask what the company offers.
- Confirm the file is shared so you or another contractor can open it later.
What drives the price
The price of a landing page comes from the amount of work, not from how attractive it looks. The number of screens and blocks, whether copywriting and photography are needed, a separate mobile layout, rounds of revisions, the build platform and integrations such as payments, CRM, analytics and a Telegram bot all matter.
That is why comparing quotes by the bottom line alone is misleading. Ask each contractor to break down what is included in the mockup, the development and the launch, and who is responsible for results after publication.
Common mistakes clients make
The first is approving a mockup because it feels nice. It has to work for your customer, not for you, so judge the first screen by one question: is it clear what you sell and why someone should contact you?
The second is designing without a goal. If nobody decided whether success means a lead, a call, a payment or a channel subscription, the design has nothing to lean on. The third is launching without analytics. Then you cannot tell whether your Meta Ads or Google Ads spend is paying off, and every discussion turns into a matter of taste.
Where to start
Before ordering, write down three things: what you sell, to whom, and what action a visitor should take. With that, a contractor can propose a page structure quickly and show it in a mockup.
At markdev we build landing pages end to end, from structure and mockup to launch, analytics setup and connection to your advertising. If you want to talk through your task and decide whether you need a separate mockup or a simpler route, send us a request and we will go through it together.
FAQ
Can I get a working website from Figma alone?
Figma is excellent for mockups and clickable prototypes, but it is not a full website with forms, analytics and hosting. To collect leads, the page must be built in a site builder or in code.
Do I need a mockup if the landing page is built on Tilda?
A simple page can go without a separate mockup, but one helps you agree on structure and copy early. The more complex the page and the more people involved in decisions, the more useful it is.
Who owns the Figma file after the project?
Agree on this in advance. Make sure you keep access to the file and can pass it to another specialist, so you are not tied to a single contractor.
How many revisions are usually included in a mockup?
It depends on the contract and the size of the page. What matters is defining beforehand what counts as a revision and what counts as a new request.
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