What a full-cycle app project actually includes
When an agency says it builds apps end to end, it should mean one team is accountable from the first conversation to the post-launch fixes. The exact scope differs from studio to studio, so get it written down item by item before you sign anything.
Two points deserve their own line in the contract: who owns the App Store and Google Play developer accounts, and who owns the source code. If both stay with the contractor, every future change depends on their goodwill.
- Task analysis and technical specification
- Prototype and interface design
- Client app for iOS, Android, or both
- Backend and an admin panel for your team
- Integrations: Click, Payme, SMS services, maps, CRM
- Testing and store submission
- Support and updates after launch
App, website, or Telegram bot: which one do you need
Business owners in Tashkent and the regions often order an app because competitors have one. But people install an app only when it gives them a regular reason to open it. An online store, food delivery, a clinic network, or a fitness club with a personal account, bonuses, and push notifications are good fits. If a customer shows up twice a year, a website is simpler for everyone.
To win new customers, a website is usually the better first step: Google can find it, and you can send Instagram and Telegram ad traffic there. Simple flows such as taking an order, booking a slot, and paying through Click or Payme are often handled well by a Telegram bot, a format your audience already knows. An app earns its cost when you need the camera, courier geolocation, offline mode, or frequent repeat use.
The stages of a mobile app project
The sequence is almost always the same, and skipping a step tends to cost more later. The most common failure is jumping into design before anyone has defined which user actions bring the business money.
- Discovery: goals, audience, success metrics, feature list
- Prioritization: what goes into version one and what waits
- Prototype and design approved by you before coding starts
- Development with regular demos of working builds
- Testing on real devices, including budget phones
- Store review and publication
- Launch, feedback collection, and an update plan
What drives the price
No one can quote an honest figure without discussing the task, and a “from” price with no scope behind it says very little. The budget is shaped by specific factors, and you can go through them with a contractor one by one.
Do not forget the costs after launch. An app is not delivered and forgotten: new iOS and Android versions appear, store requirements change, and servers, monitoring, and bug fixes need attention. Plan for maintenance from the start, or the app will begin to break within a year.
- Number of platforms: one or two
- Number of user roles: customer, courier, admin, partner
- Complexity and originality of the design
- Number and type of third-party integrations
- Backend size and expected load
- Deadline pressure and team size
- Support terms after release
How to choose a developer in Uzbekistan
The market is uneven: freelancers, small teams, studios, and full-service agencies. The difference is often accountability rather than price. A freelancer can do a narrow task very well, but what happens if they fall ill or disappear? A team with a process usually costs more and is easier to predict.
Ask to see released apps in the store, not only slides with screenshots. Ask how they will report progress, who fixes bugs after release, and whether payment is split by stages. A vendor who avoids talking about metrics and promises everything at once tends to surprise you later with deadlines.
How to tell whether the app pays off
Agree on metrics before the start: installs, registrations, repeat orders, and the cost of acquiring one user. Connect analytics in the very first version, otherwise three months in you will have only impressions instead of data.
Also remember that an app does not bring customers on its own. Installs have to be earned through Meta Ads and Google Ads, Instagram, a Telegram channel, or a QR code at the checkout or on packaging. Plan the promotion budget together with the development budget.
The markdev team helps business owners in Tashkent assess the task soberly: whether an app is needed now or it is better to begin with a website and ads, and how to tie results into end-to-end analytics. If you would like to discuss your project, leave a request and we will go through it without inflated promises.
FAQ
What does full-cycle mobile app development include?
One contractor handles analysis, design, development, testing, store publication, and support. The exact scope varies between studios, so list it in the contract.
What determines the cost of an app?
The number of platforms, user roles, design complexity, integrations, backend size, deadlines, and support terms. A fixed price without a feature description is not realistic.
When is a website or Telegram bot enough instead of an app?
When customers contact you rarely, when you need to test demand quickly, or when taking orders and payments through Click and Payme is all you need. An app makes sense for frequent use and push notifications.
Who owns the app's source code?
That depends on the contract. Put in writing that the source code and the App Store and Google Play accounts belong to your company.
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