What “pay per result” really means
Under this model the agency or freelancer is paid for an agreed outcome rather than for hours worked. In SEO that usually means rankings for a set of keywords, growth in qualified visits, or a number of enquiries.
No one fully controls the outcome. Search engines change their algorithms, competitors invest in their own sites, and your website may be holding growth back. A fair performance-based contract does not remove risk; it shares it between you and the provider.
What can count as a result
The metric you pick shapes the whole project, and each option has trade-offs.
- Rankings for a keyword list: easy to verify, but they do not guarantee sales.
- Qualified visits from search: closer to the business, but depend on page quality.
- Leads from the site: a form, a call or a Telegram message.
- Paid orders through Click or Payme: the most honest measure, though it also depends on your sales team.
- Cost per enquiry: useful for comparing channels.
Why the outcome depends on the website itself
You can only promote something that works. If the site loads slowly on a phone, has no dedicated page for each service, uses an awkward form, or has rushed Russian and Uzbek versions, visitors will arrive and leave without enquiring.
Most users in Uzbekistan browse on smartphones, many arrive from Instagram or Telegram, and they expect a quick answer. A provider who is paid on results will usually audit your site first, which is reasonable. Sometimes rebuilding the structure is cheaper than patching an old site for years.
That is why website development and promotion are tied together: page structure, copy, speed and analytics are set up at the start, not added later.
What to put in the contract
Vague wording almost always ends in a dispute. Before signing, agree the following in writing:
- how and with which tool the result is measured, for example Search Console and a web analytics platform;
- that analytics and tracking accounts belong to you, not to the contractor;
- the measurement period and the condition for “result achieved”;
- how payment works if the result is only partly met;
- which changes on the site the provider may make;
- what happens to content and settings when the cooperation ends.
Warning signs
Be careful if a provider promises first place without studying your niche, refuses access to reports, or picks very easy keywords for payment, such as your own company name. Those rankings look good in a report but bring no enquiries.
In competitive niches, a fixed monthly fee with transparent reporting on enquiries can be fairer than a rigid link to positions.
How to approach it in Tashkent
Start with basic analytics, because without it you cannot prove that growth came from the provider’s work. Consider the local market too: if you sell products, part of the demand goes to OLX and Uzum, so your site needs to offer what marketplaces do not, such as advice, a guarantee or convenient delivery.
At markdev we usually begin with a site audit or build and set up analytics, and only then discuss the payment model. If you would like to go through your own task and see which scheme fits, leave a request and we will talk it through without inflated promises.
FAQ
Can I pay for website promotion only after results?
Yes, but a mixed scheme is more common: a small base fee for the work and a variable part tied to the agreed outcome. A completely risk-free model does not exist because the provider also invests time.
Which metric should I choose for payment?
The one closest to revenue, such as leads or orders. Rankings can be an interim guide but should not be the only criterion.
What if my website is old and weak?
First assess whether it can be improved. If structure and speed block growth, it is wiser to update the site and then promote it.
Who should own the analytics access?
You. Counters and accounts should be registered to the business owner, with the provider given permissions to work.
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