Why there is no standard price list for website design
A designer sells time and decisions, not pictures. How many of those you need only becomes clear after the task is broken down: which pages are required, who the audience is, and what a visitor should do — call, message you on Telegram, or place an order.
That is why numbers from random OLX or Instagram ads tell you little. The same amount can cover very different things: one provider adapts a ready-made template, another builds a custom visual system with a properly drawn mobile version.
What the design price is made of
Several factors shape the final figure, and it helps to discuss each one separately instead of accepting a single lump sum.
- Number of unique screens: home page, catalog, product card, account area and blog are each designed on their own.
- Depth of work: adapting an existing structure to your brand versus building your own grid, typography, icons and component set.
- Mobile version: most visitors in Uzbekistan browse on phones, so this is a separate layout, not a squeezed desktop page.
- Animation and interactivity: the more complex the behavior, the more work for both designer and developer.
- Approval rounds: one decision-maker means a short process; three departments with different tastes stretch it out.
- Content: whether the designer also has to structure texts and pick images.
Template, custom design or a modular approach
Site builders and ready-made templates suit simple jobs: a business-card site, a page for one product, a quick demand test. They are fast and affordable, but you work within someone else's structure. Check current plans directly with the service, since they change.
Custom design pays off when your brand is already recognizable or the site has to stand out from competitors. It costs more, but the structure is built around how you actually sell.
A middle path is modular design: a component library is created for your brand and new pages are assembled from it. For a site that will grow — catalog, blog, promotions — you avoid redrawing everything each time.
If the structure works and only the look has aged, you can refresh the style of key pages without a full redesign. That usually costs less than a complete cycle.
What a turnkey website design package should include
A solid package starts with competitor and reference analysis, followed by a prototype: a colorless wireframe where page logic is tested. Changing structure is cheapest at this stage, so approve the prototype before anyone picks fonts or palettes.
Then come visual layouts for key pages, mobile versions and files prepared for the developer: spacing, sizes, button states. Ask separately whether coding is included or the design goes to another team, and who prepares the copy.
How to order design without overpaying
A few simple steps save more than haggling over the final number.
- Collect three to five sites you like for structure or style, and explain exactly what you like about them.
- Ask how many revision rounds are included. Unlimited revisions are a warning sign: either the price is padded or the process has no end.
- Agree in advance on the format of source files you will receive.
- Find out who will add pages and swap banners after launch.
- Check the layout on a real phone, not on a screenshot in a messenger.
- Do not choose a provider by portfolio alone; ask how they approach a sales task.
Design and search: what to plan early
Loading speed, heading structure and clear navigation are part of design, and they affect search rankings. Heavy banners and unnecessary animation slow a site down, while h1 and h2 headings should reflect how people actually search, not just look good. If the site is meant to bring organic traffic, involve an SEO specialist at the prototype stage.
Where to start
Define the site's goal in measurable terms: leads, calls, orders. Both the design scope and the way you judge results depend on it. The markdev team builds websites in Uzbekistan from prototype to launch. If you want to know how much design your project really needs, describe the task and we will review it, and tell you plainly where a template is enough and where a custom approach is justified.
FAQ
Why do studios quote such different prices for website design?
Because the scope differs: number of screens, mobile layouts, prototype, revision rounds and source file handover. Compare what is included, not just the final sum.
Is a template cheaper than custom design?
Usually yes, and it is faster, but it limits structure and brand recognition. Custom design costs more and adapts to your brand and sales process.
Do I need a separate mobile design?
Yes. Most visitors use phones, and a mobile layout drawn separately keeps people from dropping off before they reach the form.
Does the design price include building the site?
Not always. Sometimes it is one package, sometimes design and development are done by different teams. Clarify this before signing.
Can I refresh the look without a full redesign?
Yes, if the structure already works. Key pages and components get a new style without rebuilding the whole site.
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