Start with the job, not the design
A website is not valuable by itself. It does a specific job: collects leads from Meta and Google ads, shows a catalog, takes payments through Click or Payme, or explains a service to a customer comparing three companies. If that job is not defined, any contractor is just guessing.
Agree on metrics before work begins: cost per lead, the share of visitors who leave contact details, search positions for the queries that matter. The exact targets can be refined later, but you should know how you will judge the result in a couple of months before you sign anything.
Also ask where your visitors will come from. If most of your traffic comes from Instagram and Telegram, the site has to load fast on a phone and lead straight to a "message us on Telegram" or "call" button. If customers find you through Google, the page structure needs to match what they search for.
Which type of website do you need
A common mistake is ordering a big site "just in case." The more complex the project, the longer it takes, the more it costs and the harder it is to maintain. Pick the type that fits the job:
- Landing page: one page for one service or ad campaign.
- Company website: about the business, services, portfolio, contacts.
- Online store: catalog, cart, online payment, delivery.
- Catalog with inquiries: customers browse, then pay after a call.
- Service with custom logic: booking, scheduling, a personal account.
What the price of a website is made of
There is no single price, and that is normal: two sites with the same number of pages can differ several times over in effort. Ask for an itemized estimate in soums instead of one lump sum. It usually covers the following:
- scope: number of pages and templates;
- design: a ready-made template or a custom look built around your brand;
- functionality: cart, payments, integrations with a CRM, a Telegram bot or accounting software;
- content: copy, photos, versions in Uzbek, Russian and English;
- basic SEO preparation and page speed;
- support and improvements after launch.
Freelancer, small team or agency
The market in Tashkent is uneven. A freelancer can be a good fit for a small, clear task, but you depend on one person: if they get sick or disappear, the project stops. A small team is usually more flexible and closer to the client. A full-service agency handles design, development, SEO, advertising and analytics, though approvals can take longer.
The difference is more often in approach than in price. A good contractor asks about your customers and sales, shows live projects and talks about results in numbers rather than impressions. Be wary of anyone who promises top search positions or a guaranteed stream of leads.
What to put in the brief and the contract
A solid brief saves budget by cutting down on disputes and rework. Check that your documents state the following:
- the domain and hosting are registered in your name, not the contractor's;
- you receive all access credentials and project materials;
- the work is split into stages with a clear acceptance process;
- how many revisions are included and how extra ones are paid;
- which languages the site supports and that it works well on mobile;
- who writes the copy and prepares the photos.
Analytics and launch: don't fly blind
Launching a site is not the finish line. Before it goes live, set up tracking and goals: form submissions, taps on the phone number, clicks to Telegram, payments. Without that you cannot tell whether the site pays off or the budget is simply being spent.
In the first weeks after launch, look at where visitors drop off, which pages work and which channels bring inquiries. The site is then refined based on that data: headlines change, forms get shorter, the offer is rewritten. A good website is an ongoing process, not a one-time handover.
How we approach it
At markdev we build websites on a turnkey basis: from the task and structure through launch, analytics and connection to advertising. We report on the metrics we agreed on and do not promise what cannot be guaranteed. If you plan to order a website in Uzbekistan and want to clarify the task first, leave a request and we will discuss which format you actually need.
FAQ
Where should I start when ordering a website?
With the task: what the site should do for your business and which indicators will show it works. Then choose the site type and the contractor.
Why do website prices vary so much?
The scope differs: number of pages, custom design or template, integrations, content, SEO and support. Compare what is included, not just the final amount.
Do I need a website if I already have Instagram and Telegram?
In most cases yes. Social networks are someone else's platform, while a website belongs to you, can be found in Google, takes payments and gives you analytics on leads.
Who should own the domain and hosting?
You should. Register them to your company or yourself and get all credentials, so a change of contractor never costs you the site.
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