Start with the business goal, not the design
"We need a website" describes a tool, not a goal. Before you commission anything, decide what the site should do: bring in enquiries from search and ads, present a catalogue, accept payments through Click or Payme, answer the same questions your managers answer every day, or simply prove that the company is real.
That answer shapes everything else: page structure, features, timeline and budget. A clinic that wants booked appointments and a wholesaler with a complicated price list will end up with very different sites, even though both begin the conversation with the same sentence.
Which type of site fits your business
There is no single correct format. Choose by the job the site has to do and by where your customers currently find you.
- Landing page: one page built around a single offer or ad campaign. Quick to launch and a good way to test demand.
- Company website: several sections such as services, about, projects and contacts. Suits service businesses and B2B.
- Online store: catalogue, cart, online payment and delivery across Tashkent and the regions. Stock integration matters here.
- Catalogue or price-list site: for businesses with many items where each one does not need a custom presentation.
- Website plus Telegram bot: when customers prefer to message you, and the site acts as a storefront and a way in from search.
What shapes the price of a website
There is no universal price, and that is normal, because a quote bundles together work of very different weight. The usual drivers are design complexity, the number of pages and templates, a personal account area, a catalogue with online payment, integrations with a CRM or accounting system, copywriting and multilingual support. The last one deserves attention in Uzbekistan, where many companies need at least Uzbek and Russian versions.
Also budget for what sits outside development: domain, hosting, paid plugin licences, photo and video production, and promotion. If the estimate does not separate these items, questions will surface after launch rather than before.
What to agree on before work begins
A clear contract prevents most later disputes. Write down not only the deadline and the amount but also exactly what you will receive at the end.
- Scope: the list of pages or features that will be finished.
- Who writes the copy and prepares images, and when the developer needs them from you.
- Ownership of access: the domain, hosting and admin panel should belong to you, not the contractor.
- Basic SEO: page titles, mobile layout, loading speed, sitemap.
- Analytics and lead tracking set up before publication.
- Support terms after launch: who fixes bugs and how quickly.
How to choose a developer in Tashkent
The local market includes freelancers, small studios and full-service agencies. The difference is not always price. A freelancer may build an excellent business-card site, but if you need the site, advertising and analytics to work together, it helps when one team handles all three.
Ask to see live sites rather than polished screenshots. Open them on a phone, check how fast they load, and test whether a contact form really reaches the owner. Ask how the developer measures results. If the answer is about modern design and good impressions but never mentions enquiries or conversion, treat that as a warning sign.
Launch is the middle of the journey
A published site does not bring customers by itself. It needs traffic from search, Meta and Google ads, Instagram and Telegram, plus analytics that show where enquiries come from and where visitors leave. Without that, you cannot tell whether the site pays for itself.
Decide in advance who will update the content, answer incoming requests and read the reports. A site that stays untouched for a year ages quickly, both for customers and for search engines.
At markdev we build turnkey websites together with analytics and ad connections, so we start by agreeing on the goal and how to measure it, and only then move to design. If you would like to talk through your project, leave a request and we will go over the task and suggest a realistic format.
FAQ
What should I prepare before ordering a website?
Write down the business goal, your target audience, the list of services or products, a few sites you like and the contact details to show. Logo, photos and copy can be prepared together with the developer, but agree early on who is responsible for each.
What is the difference between a landing page and a multi-page site?
A landing page is a single page for one offer. It launches faster and works well with ads. A multi-page site makes sense when you have many services or products and want traffic from a wider range of search queries.
Who should own the domain and admin access?
You should. Register the domain, hosting and admin panel in the business owner's name, or have them handed over completely, so you are not dependent on one contractor.
Do I need the site in two languages from day one?
If customers search for you in both Uzbek and Russian, a bilingual site widens your reach. On a tight budget, start with your audience's main language but build the structure so a second language can be added later.
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