What maintenance means in practice
A website is like a shop. Opening the door is not enough: someone has to refresh the window display and make sure the till works. Maintenance is the set of regular tasks that keep the site healthy and useful. Business owners usually start searching for it when the site is already built but nobody is responsible for it: a price is outdated, the contact form sends nothing, and the developer has stopped replying.
It helps to separate two kinds of work. Technical support makes sure everything runs: hosting, security, speed, backups. Content and marketing upkeep makes the site grow: new pages, copy, reviews, better conversion. Decide early which part you actually need.
What website maintenance in Uzbekistan includes
The scope depends on the project, but a sensible baseline looks like this:
- Renewing the domain, hosting and SSL certificate so the site does not go offline over a forgotten payment
- Regular backups and a clear recovery plan after a failure
- Updating the CMS and plugins, plus protection against hacking and spam
- Content edits: prices, promotions, contacts, catalogue, news
- Checking forms, orders, online payments and notifications to Telegram or email
- Monitoring load speed and how pages look on phones
- Analytics counters and goals, so you can see where enquiries come from
How it differs from development and advertising
Development builds the site: structure, design, front-end, setup. Maintenance begins after launch and lasts as long as the site works for the business. Meta Ads or Google Ads bring people to the site; maintenance makes sure they do not get lost once they arrive.
If you pay for every click while the enquiry form is broken or the page takes too long to load, the ad budget is wasted. That is why maintenance and promotion are best planned together, with shared metrics: number of enquiries, their source, and the share of visitors who complete the target action.
What is specific to the Uzbek market
Most visitors open sites on a phone, often over mobile data, so heavy images and slow pages cost you customers. Your audience reads in both Russian and Uzbek, and both versions must be updated together. It is common to see a new price in the Russian version and last month’s price in the Uzbek one.
Local businesses also depend on integrations: accepting payments through Click and Payme, sending leads to a Telegram bot or a managers’ chat, linking to Instagram, listings on Uzum or OLX. Any of these links can break after an update, and without regular checks you will hear about it from an annoyed customer instead of a report.
Choosing a contractor and what to put in the agreement
The Tashkent market is uneven: freelancers, small teams and full-service agencies all offer maintenance. The real difference is rarely price. It is transparency, meaning whether the contractor can show what was actually done. Before signing, agree on the following in writing:
- The list of tasks and what counts as an urgent outage
- Response time for requests
- Who holds the access: the domain and hosting should be registered in your name
- Where backups are stored
- The monthly report format: what was done and what analytics showed
- How extra work beyond the agreement is billed
- How the site is handed over if you decide to switch providers
What shapes the price
Cost depends on the platform (a site builder, a popular CMS or a custom build), the volume and frequency of edits, the number of language versions, the number of integrations and how fast you need a response. A fixed package suits recurring monthly work, while hourly billing suits rare edits.
Compare the scope, not the total. A package that only renews the domain and a package with analytics, edits and reporting are different services, even if both are called maintenance.
Where to start
Begin with an audit: access, hosting status, speed, forms and payments, analytics setup. Then build a prioritised task list. If the site is so outdated that maintaining it costs more than rebuilding, rebuilding is the honest answer.
The markdev team builds websites turnkey and maintains them after launch. Tell us about your business and your current site, and we will discuss how much work you really need.
FAQ
How is website maintenance different from development?
Development creates the site and ends at launch. Maintenance starts after launch: renewing hosting and domain, security, edits, checking forms and payments, and monitoring analytics.
Does a small business-card site need maintenance?
Yes, but the scope is minimal: renewing the domain and hosting on time, keeping a backup, testing the enquiry form and keeping contacts and prices current.
Can a site built by another studio be handed over for maintenance?
Usually yes. An audit comes first: access, platform, code quality and security are checked, and then you decide whether to maintain the site or rebuild it.
How can I tell the contractor is really working?
They send a report describing completed tasks with analytics data, respond to requests quickly, and the domain and hosting are registered in your name.
Let’s look at your task for free
Leave your contact — in a 15-minute call we’ll show where leads get lost and what to fix first.