Why run a website SEO analysis
Most owners come to it when the site exists, ads are running, and leads are fewer than expected. Whether you are in Tashkent or a regional city, you see spending on Google Ads, SEO or Instagram targeting and cannot say which part pays back. An analysis turns that vague feeling into a list of specific causes.
It is not only for struggling sites. Even a steady one deserves a check every quarter: search queries shift, competitors update their pages, and a form or tracking code can quietly break after routine edits.
Start with the goal and the metrics
Numbers mean little without an agreed goal. For an online shop it may be a paid order through Click or Payme, for a clinic a call or booking form, for a B2B company a request that lands in Telegram. Pick one main action and measure everything against it.
Then fix a few working indicators: cost per enquiry, the share of visitors who complete the action, and each channel's contribution. Rankings matter, but they are an intermediate result, not the end goal.
Check your analytics before trusting the data
Before analysing anything, make sure the data is collected correctly. A common mistake is running campaigns with no baseline analytics, or with a counter that ignores form submissions, phone taps and messenger clicks.
- Google Analytics and Yandex Metrica are installed, with no duplicate code
- goals are set up: form, call, Telegram button, payment
- sources are separated: search, ads, Instagram, Telegram, direct
- your own team's visits are excluded
- leads in analytics match what you see in your CRM or chat
Traffic and visitor quality
Look at where people come from and what they do next. Plenty of Instagram visits with instant exits suggest the promise in the post does not match the landing page. A small but steady search flow with a good lead rate is a healthy channel worth strengthening.
Compare channels by cost and quality of enquiry, not just clicks. Cheap traffic sometimes brings calls from people only asking the price, while pricier traffic delivers real sales.
Rankings, queries and page content
The search part of the analysis checks which queries the site appears for, at what positions, and which pages are responsible. In Uzbekistan, language matters: people search in Russian and in Uzbek, and pages in one language do not cover demand in the other.
Also judge whether each service or product group has its own page with a clear heading, honest pricing information and answers to common questions. A single catch-all Services page rarely beats a competitor who described every direction in detail.
Technical review: speed, mobile, structure
Much of the local audience browses on smartphones, often over mobile data, so loading speed and easy forms directly affect leads. Open your pages on a phone, check that pop-ups do not cover the screen, and test the call and messenger buttons.
Technical checks also cover indexing, duplicate pages, broken links, markup and URL structure. If a site is built on a weak foundation, spot fixes do not always help, and rebuilding the key sections can be the more honest answer.
Turning findings into a plan
The outcome should not be a long list of complaints but a prioritised plan: what to fix now, what to schedule for the month, what to drop. Each item gets an expected effect and a way to verify it.
If the analysis shows the problem lies in how the site is built rather than in the ads, it makes sense to discuss turnkey website development with analytics and SEO planned from day one. The markdev team can review your site and suggest where to begin, so get in touch and we will talk through your task.
FAQ
How often should I run a website SEO analysis?
A short monthly look at the main indicators works well, with a full analysis including technical checks once a quarter or after major changes to the site or ad campaigns.
What tools do I need?
At minimum, web analytics, Google Search Console, a search engine webmaster panel, a page speed checker and lead data from your CRM or chat. Expensive paid services are not always necessary.
Can I do it myself?
Basics such as traffic sources, leads and mobile speed are within an owner's reach. A technical audit and interpreting the data usually benefit from a specialist.
Why do I get traffic but no leads?
Usual causes are a mismatch between query and page, an awkward form, a slow mobile version, or wrongly configured analytics goals. The analysis shows which one applies to you.
Let’s look at your task for free
Leave your contact — in a 15-minute call we’ll show where leads get lost and what to fix first.