Why the scope matters more than the price
SEO proposals in Tashkent and the regions often look alike, yet the work behind them differs a lot. Price follows scope: the more technical fixes, new pages and copy a site needs, the more hours go to the specialist, the writer and the developer. Comparing two offers by the final amount tells you little. Comparing the list of tasks tells you much more.
It also helps to remember that SEO is not advertising. You are not paying for each click. You are investing in your site appearing in Google and Yandex for the searches your customers make. Results build gradually, so you need to see what is being done each month.
What is included in SEO services, step by step
The exact mix depends on the site, but a full process usually follows this order.
The audit comes first because everything after it depends on it. The monthly report closes the loop and shows which ideas worked and which should change.
- Audit: indexing, crawl errors, duplicate pages, speed, mobile version, current impressions and clicks.
- Analytics: Search Console, Yandex Webmaster, and goals for leads, calls, Telegram clicks and Click or Payme payments.
- Keyword research: Russian and Uzbek queries, grouped by page, with a site map showing the target query for each page.
- Technical fixes: duplicates, redirects, canonical URLs, sitemap and robots.txt, load speed, mobile behaviour.
- Page optimisation: titles, descriptions, headings, copy, images, internal links, structured data and trust elements.
- Content: new pages for uncovered queries, guides and answers to common questions, refreshed old pages, a publishing plan.
- Off-site signals and reporting: mentions on reputable sites, map listings, and a monthly report with the next plan.
What matters for businesses in Uzbekistan
Language comes first. Customers search in Russian and in Uzbek, and the queries are often not translations of each other. A bilingual site needs keyword research for each language and pages that are linked correctly.
Local search comes second. For a clinic, salon, car service or café, listings in Google Maps, Yandex Maps and 2GIS can bring enquiries faster than changes to the site itself. Address, phone number and opening hours should match everywhere.
Competition outside search comes third. Part of the demand goes to Instagram, Telegram channels, OLX and Uzum. A good specialist accounts for this and tells you where the site can realistically win and where another channel is the better bet.
What SEO usually does not cover
Building a new website, design, video, social media management and ad setup are normally paid separately. They connect to SEO, but they are different services.
Code changes are often excluded too: the specialist writes the brief and your developer implements it. Agree this upfront, or technical tasks can wait for months. Be careful with promises of a guaranteed position. Search engines change, so an honest contractor promises a process and measurement, not a spot in the results.
How to check a contractor's offer
A good offer lists the work by stage and explains why each item matters for your site. Put a few direct questions to the contractor and ask for written answers.
A strong reply to "what will you do in the first month?" is concrete: an audit, a list of errors, configured goals, a page plan. "We will start working on positions" is a reason to dig further.
- Which stages are in the price and which are billed separately?
- Who writes the copy, and how many pages per month?
- Who makes the technical changes on the site?
- Will the report show only rankings, or traffic and leads as well?
- What do I keep if we stop working together?
What you can do yourself
Some tasks need no special skills. Connect Search Console and Webmaster, complete your map listings, collect customer reviews, prepare photos and service descriptions, and answer the specialist's questions about your product. This speeds things up and lets you spend budget only on work that needs expertise.
Where to start
If you are still choosing a format, start with an audit and a list of priority pages, which shows where the site loses customers. markdev works on SEO optimisation in Uzbekistan and can review your case, showing which stages you need now and which can wait. Get in touch and we will discuss the best place to begin.
FAQ
What is included in SEO services?
An audit, analytics setup, keyword research and site structure, technical fixes, page and content work, off-site signals and monthly reporting. The exact scope depends on the site and the niche.
Does SEO include building a website or running ads?
Usually not. Web development, design, social media and advertising are billed separately, though they can strengthen SEO results.
Can anyone guarantee first place in search?
No. Search algorithms change, so a guarantee is a red flag. Ask instead for a clear work plan and reporting on traffic and leads.
What should an SEO report show besides rankings?
Work completed, impressions and clicks, search traffic, leads and calls, conclusions, and the plan for the next month.
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