Why 2GIS reviews matter for revenue
People use the directory with a task in mind: find a place nearby, confirm opening times, build a route. The customer has nearly chosen, and reviews either confirm the choice or send them to a competitor. That puts a listing rating closer to the point of purchase than most ad channels.
Reviews here also tend to include practical details that other platforms rarely capture: the entrance is hard to spot, parking is tight, the office is on a different floor. That is candid feedback you would struggle to collect with a survey.
Start with the listing: access and accurate data
To reply as the company and edit details, you need access to the listing through the 2GIS business owner account. Verification steps and features can change, so check the official help pages.
Before working on ratings, audit the basics. An inaccurate listing creates negative reviews on its own.
- Name, address, phone and messengers match your website and other maps
- Entrance, floor and courtyard or mall landmarks are described
- Opening hours reflect breaks and days off
- Recent photos show the facade, door and interior
- The listing is updated the same day you move or change the entrance
How to reply to reviews
Every visitor to the listing can read your reply, so you are writing for future customers, not just the reviewer. A calm, specific answer to harsh criticism often builds more trust than a dozen glowing ratings.
- Respond to praise and to complaints alike
- Write as the company, and skip stock phrases
- For positive reviews, mention a detail from the text: a dish, a stylist, a service
- For criticism, acknowledge the problem, say what you are doing and give a contact
- Never argue in public or reveal customer or order details
Handling a complaint inside the company
A public reply is only the visible part. Without a real investigation, a similar complaint will follow. Decide in advance who owns negative feedback: the front desk, the branch manager or the owner.
A simple routine works: find out what happened (shift, employee, order), contact the customer with a solution, then post a short note that the case was resolved. If several people raise the same issue, fix the process, not the wording.
Getting new reviews the right way
Ask satisfied customers to leave a review, especially those who found you through the directory. A QR code at the till or reception that links to your listing works well, and so does a direct link sent in Telegram after a purchase.
Do not buy reviews or ask staff and friends to write them. The platform moderates submissions, and readers spot staged praise quickly. If competitors post suspicious reviews, report them with a clear explanation of the reason.
Reviews, your listing and website SEO
Directory listings can appear in search results for a company name and local queries. A strong rating and fresh replies improve what people see before they ever reach your site. Still, a listing does not replace a website; it is one part of local SEO.
Treat reviews as a source of fixes. If several people could not find the entrance, add a route map, a photo of the door and landmarks to your site. If customers keep asking about prices or waiting times, put those answers in dedicated blocks and an FAQ.
Routine and multi-location businesses
Assign an owner and a response deadline, for example one working day. Once a month, compare ratings on 2GIS, Google and Yandex. If one is noticeably lower, the cause is often older reviews that never got an answer. For chains, each branch has its own listing and needs its own replies so customers do not mix up addresses.
If you want help with local visibility and SEO optimisation in Uzbekistan, the markdev team can build a system from map data to page structure. Tell us about your task and we will discuss where to start.
FAQ
Can I delete a negative review on 2GIS?
Usually not if it reflects a real experience. You can contact the platform about insults, spam, advertising or clearly fake reviews, stating the reason. Otherwise, reply constructively.
How do I reply to reviews as a business?
You need access to the listing through the 2GIS business owner account. Verification rules can change, so check the current help pages.
Is it worth buying reviews?
No. It breaks platform rules, reviews can be removed and customer trust suffers. Asking real customers and answering criticism is more reliable.
How often should I check reviews?
Look at new reviews every working day, or at least several times a week, and compare ratings across maps once a month.
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