Tilda Redirect Guide: Set Up 301s Without Losing Traffic

Why a Tilda site needs redirects

Tilda gives new pages technical addresses made of digits. Sooner or later most businesses replace them with readable ones such as /services or /contacts, which is better for people and for search. The old address does not disappear, though. It stays in the search index, in bookmarks, in your Instagram profile, in OLX listings, in marketplace cards and in messages you already sent to customers.

A redirect links the two addresses. The visitor lands on the right page straight away, and the search engine learns that the page has moved and can pass the old address's signals to the new one.

When you actually need a redirect

Not every edit calls for a rule, but in these cases skipping it costs you both visitors and rankings:

• you replaced a technical page address with a readable one;
• you merged two similar pages into one;
• you deleted a page that had external links or search traffic;
• you moved the site to Tilda from another platform and the URLs changed;
• you changed the domain, for example moving from a subdomain to your own company domain.

301 or 302: which one to use

For SEO you almost always want a permanent 301 redirect, which says the page has moved for good. A temporary 302 makes sense only when the old address will come back, for instance during maintenance or a short promotion.

A common mistake is to set a temporary redirect just in case and forget about it. Search engines may then never fully transfer the old page's value to the new address.

How to set up a redirect in Tilda, step by step

The redirect settings live in the site settings, but Tilda updates its interface from time to time, so check the platform's current help page for the exact location. The logic stays the same: a pair of an old address and a new one.

This order avoids most problems:

• Write down the old address before changing anything, and export the list of indexed pages from Search Console and Yandex Webmaster.
• Set the new address in the page settings and make sure the page opens.
• Add the rule, paying attention to spaces, letter case and the address format Tilda expects.
• Update internal links in the menu, buttons and body text to the new address.
• Republish the site and test the result.

Moving to Tilda from another platform

This is the most delicate case. Build a table of every address on the old site, using the sitemap, analytics and search engine reports, and put the matching new page next to each one. If there is no exact equivalent, point to the closest page by meaning: an old article about a service should go to that service page, not to the homepage.

If the domain changes too, redirects for the old domain are set up where it is hosted, with the previous hosting provider or registrar. Tilda only manages the domain connected to the project. Also check that the site opens at one main address: with and without www, over HTTP and HTTPS, every variant should lead to the same place.

Common redirect mistakes

These slip-ups are the ones that hurt visibility most often:

• sending every old page to the homepage, which search engines may treat as a soft 404;
• chains, where the old address goes to an intermediate one and then on to the new one;
• loops, where page A points to B and B points back to A;
• redirecting to a page that is blocked from indexing;
• leaving internal links on old addresses so they rely on the redirect;
• deleting the rules while links to the old addresses are still alive.

Testing and what to do next

Open the old address in a browser and confirm the new page loads. Then check the response code with a header checker or browser developer tools: you want a 301 and a single hop with no stops in between. Submit the updated sitemap and watch the indexing reports for a few weeks, as old addresses should gradually give way to the new ones.

Keep a redirect log with the date, old address, new address and reason. It protects you from chains and loops the next time the site changes. If your site is large, or you are planning a move with many pages that bring traffic, markdev can audit your URLs and prepare the redirect table as part of SEO optimisation in Uzbekistan. Tell us about your project and we will suggest where to start.