Why a Tilda blog is worth the effort
Many companies in Tashkent and the regions run a site with a home page, services, prices and contacts. Those pages catch people who already know what they want. Everyone else starts with a question: how to choose, how long it takes, what the difference is. A blog answers those questions and puts your company in front of buyers earlier.
Search engines do not care which builder you used. What matters is whether the article matches a real query, is structured clearly and leads the reader to a service.
Two ways to run the blog
Tilda offers a built-in feed tool (Tilda Feeds, or “Potoki”). You create posts in one place, display them as a list on the blog page, and each post gets its own page. It suits blogs with many articles or several authors.
The alternative is to build each article as a normal page from blocks. You get full design freedom and full control over page settings, but it becomes harder to manage as the number of posts grows. A blog of ten or so articles can live happily on separate pages; a long-term content plan is easier in feeds. Either way, every article needs its own URL, title and description.
On-page basics for every article
These elements show up in search results, so do not leave them empty:
- URL: short, in Latin letters and descriptive, for example /blog/how-to-choose-an-air-conditioner. Avoid technical numeric addresses. If you change a URL after publishing, set up a redirect from the old one.
- Title: the topic plus the main query, written so it makes sense in the results page.
- Description: one or two sentences on what the reader will learn.
- H1: one per page. Check that the heading is actually marked as H1 in the block settings, not just styled with a large font. The same goes for H2 and H3.
- Social preview: set an image and title so the link looks right when shared in Telegram.
Choosing topics people actually search for
Start with demand, not with what feels interesting inside the company. Ask sales and support which questions customers repeat on the phone and in Telegram. Then check how people phrase them using search suggestions and Search Console.
Plan one article per group of questions. A repair service can explain why an air conditioner leaks; a shop can write about picking a model for summer heat. Local context works well too: season, climate, how the Uzbek market behaves. Company news rarely belongs in the blog, because few people search for it.
Internal links that connect articles to services
The most common failure is an article that leads nowhere. Link to the relevant service pages inside the text and finish with a clear next step: leave a request, message you on Telegram, view the catalogue. Link back from service pages to articles that help people decide.
Tilda may not generate a “related articles” block for you, so add links between articles by hand. They are often the most useful links on the site anyway. If you need categories, keep them few and logical.
Images, indexing and speed
Use your own photos and diagrams where possible, compress them before upload and fill in alt text. Heavy images and decorative blocks are a common reason for slow pages, which hurts most on mobile connections. Keep article text as real text, never as an image, and open the page on a phone to see whether a long read is comfortable.
Make sure articles are open to indexing and included in the sitemap. For an important piece, request recrawling in Yandex Webmaster and indexing in Google Search Console. If you publish in Uzbek and Russian, treat each version as a separate page with its own URL and link them to each other.
Consistency and measuring results
One useful article a week or two a month beats ten in the first month followed by silence. Every six months, review older posts: refresh outdated facts and add links to new services and articles.
Track impressions and clicks per article in Search Console, visits from articles to service pages in analytics, and enquiries from people whose first visit started on an article. If traffic grows but enquiries do not, the weak point is usually internal linking and the closing call to action.
If you want help with SEO optimisation in Uzbekistan or a topic plan for your blog, the markdev team can review your site structure and suggest where to start. Describe your task and we will discuss it.
FAQ
Is Tilda good enough for a blog that should rank in search?
Yes, provided each article has its own URL, title, description and proper heading markup, and is open to indexing. The platform is rarely the limit; content quality is.
Should I use Tilda Feeds or separate pages?
Feeds are easier with many articles or several authors. Separate pages give more design freedom but need more manual work.
How often should I publish?
A realistic rhythm is one article a week or two a month. Consistency matters more than a big first month.
How do I know the blog works?
Check impressions and clicks in Search Console, clicks from articles to service pages, and enquiries from visits that began on an article.
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