What to prepare before you connect
You need a Google account and access to your site settings in Tilda. In Google Analytics, create a property, choose a time zone and currency (for most local businesses that means the Uzbek sum), then add a web data stream with your domain. The stream gives you a measurement ID that starts with the letter G and a hyphen.
A common slip is pasting an old-style ID from the previous version of Analytics into Tilda. It looks different, and GA4 simply receives nothing. Always copy the value from the web stream itself.
Two ways to set up Tilda Google Analytics
The simple route: open the analytics section in Tilda site settings, paste the ID into the Google Analytics field and republish your pages. For a landing page or a small catalogue, this is enough.
The second route is Google Tag Manager. It makes sense when the site already carries a Meta pixel, other counters, or needs custom events. You enter the container ID in Tilda and configure the GA4 tag inside Tag Manager.
The rule is to pick one method. If the ID sits both in Tilda settings and inside Tag Manager, every page view is recorded twice, and metrics like engagement lose their meaning.
How to confirm data is really flowing
Open your site in a normal browser and check the real-time report. Your visit should show up within a couple of minutes. Test with your ad blocker off, since blockers often hide analytics scripts and make a working setup look broken.
Standard reports update with a delay, so empty charts in the first hours are not a reason to panic. If real-time works, wait.
Leads, calls and Telegram: what to count as a goal
Visits without goals are just statistics. What matters are the actions that bring revenue. Start with the form: submit a test enquiry, find the submit event in real time and mark it as a key event. Then confirm that one enquiry produces one event, not two.
If the form event does not arrive, build a thank-you page and treat views of that page as the key event. It is a dependable fallback.
In Uzbekistan many customers skip forms and message on Telegram or call straight away. So track clicks on t.me and tel: links as separate events, either through Tag Manager or through GA4 event rules based on the link address. Without this, the site's contribution to enquiries looks smaller than it is, and you may wrongly decide a page does not work.
Clean data: internal traffic, UTM tags and Search Console
Exclude staff and developer visits: define your office IP as internal traffic and activate the filter. On a small site, a dozen checks a day can visibly distort the picture.
Tag links from newsletters, Instagram posts, Telegram channels and ads with UTM parameters. Otherwise those visits fall into direct traffic or the wrong channel, and you cannot compare sources.
Connect the GA4 property to Search Console. Analytics will then show reports on search queries and landing pages from organic Google results. You see the whole path: which query brought the person, which page they landed on, and whether they left an enquiry. For SEO this link matters because rankings alone do not show whether they bring customers.
If you plan Google Ads, link GA4 to your ads account too, so key events can help evaluate campaigns.
What to check after a few days
Once data has accumulated, run through a short list.
- Data arrives from every page, including pages with forms and pop-ups
- Traffic sources are identified correctly and do not collapse into direct
- Key events match real enquiries in your CRM or Telegram
- Page views are not duplicated
- Data retention is extended in the property settings
- The site has a privacy policy that mentions analytics
Running GA4 alongside Yandex Metrica
If both tools are installed, the numbers will not match exactly because they count differently. What matters is that goals are configured the same way and that rises and falls move together. Then any gap is explained by methodology, not by a setup error.
If you want help with the connection, event setup or SEO optimisation in Uzbekistan, the markdev team can review your Tilda analytics and point out what to fix first. Describe your task and we will talk it through.
FAQ
Do I need Tag Manager to add Google Analytics to Tilda?
No. For a simple site, pasting the GA4 measurement ID into Tilda settings is enough. Tag Manager helps when you have many tags or need custom events.
Why is GA4 empty after I connected it?
Check that pages were republished, that the ID came from the web stream and starts with G, and that no ad blocker is active. Look at real-time first, since standard reports lag.
How can I count Telegram enquiries?
Create an event for clicks on t.me links through Tag Manager or GA4 event rules and mark it as a key event. This shows enquiries that never pass through a form.
Why do GA4 and Yandex Metrica numbers differ?
They count visits and users differently. A gap is normal if the trends are similar and goals are configured identically.
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