Why bother if your leads come from Instagram and Telegram
Many businesses in Tashkent and the regions get orders from Instagram, Telegram channels and OLX listings, and treat the website as a business card. Search works differently. Someone types a query and compares companies, which means the intent to buy is already there. If your site is hard to find, that demand goes to competitors who set things up more carefully.
Yandex remains a visible search engine for Russian-speaking users in Uzbekistan, so its free Webmaster tool is worth having even if most of your traffic comes from Google. It shows which pages Yandex has indexed, which it has excluded, which queries trigger your site and which technical problems it found. Instead of guessing that something is not indexed, you see it.
What to prepare before connecting
Connect your main domain, not the technical address Tilda gives the project on its own subdomain. Check that the domain is attached, the site is published and HTTPS opens without browser warnings. Decide in advance whether the main version is with or without www, and make the other one redirect to it.
Use a Yandex account that belongs to the company, not to an administrator's personal mailbox. Otherwise you lose access to your data history when that person leaves. Give your marketer or contractor access inside the service rather than sharing a password.
Verifying ownership: meta tag or DNS
Add the site in Webmaster with the full address, including https. The service offers several ways to prove ownership. Two suit Tilda well.
Meta tag: Webmaster gives you a line of code. Paste it into the site settings in Tilda, in the field for HTML code placed inside the head of every page, republish all pages, then press the check button. It must go into site-wide settings, not into a block on a single page.
DNS record: add the TXT record from Webmaster in your domain registrar's control panel. This does not depend on the site's content, so it survives any rebuild in Tilda. If a contractor registered the domain, find out who has DNS access.
After verification, keep the tag or record in place. Ownership is rechecked from time to time.
Main mirror, sitemap and region
The main mirror is the version of your address that Yandex treats as primary. If redirects between http, https, www and non-www are set correctly, Yandex normally picks the right one itself. Check the status in the site move and mirrors section right after connecting.
Tilda generates the sitemap automatically at yourdomain/sitemap.xml. Add it in the indexing section and, after a few days, see how many URLs were found and whether there are errors.
If you sell in a specific city, such as flower delivery in Tashkent or clinic services in Samarkand, check the region assigned to your site. A company listing on maps that links to your website also helps tie the domain to a real location.
What to check in the first weeks
Data does not appear instantly, so empty reports on day one are normal. After a week or two, make a habit of looking at these sections:
- Diagnostics: critical and possible site problems
- Pages in search: how many URLs are indexed and why others are excluded
- Search queries: impressions and clicks, showing what customers really type
- Crawl statistics: which responses the robot gets and whether errors pile up
- Security and violations: messages you should never miss
Common Tilda mistakes
Most setup problems repeat from site to site:
- The meta tag was added to one page instead of the site settings
- The site was not republished after inserting the code
- An http address was added to Webmaster while the site runs on https
- Old technical page addresses stayed in the index after URLs were renamed without redirects
- A page is hidden from indexing in its settings or has no internal links pointing to it
A habit that pays off
Open diagnostics once a week. New problems show up there before you notice fewer enquiries. When you publish an important page, for example a service page with payment through Click or Payme, send it for recrawling, keeping the daily limit in mind.
If you would rather hand the setup and later technical work to specialists, markdev offers SEO optimisation in Uzbekistan. Tell us about your project and we will suggest where to start for your particular site.
FAQ
Do I need my own domain to connect Tilda to Yandex Webmaster?
In practice, yes. Your company's main domain is the one to promote and monitor. The technical address on the builder's subdomain is not worth connecting.
Which is better for verification, a meta tag or DNS?
Both work. The meta tag is simpler and done in site settings. A DNS record is more durable because it does not depend on the site's code and survives rebuilds.
Why does the ownership check fail?
Usually the tag was added to a single page, the site was not republished afterwards, or Webmaster has an http or www address that the site does not actually use.
How soon will data appear in Webmaster?
Reports may be empty right after verification. Query and indexing data build up gradually, and the picture usually becomes clear within a week or two.
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